Managing Reputation
Tube: High Street Kensington
Registration at 9.00am for a 9.30am start
Close 4.30pm
A good reputation is key to organisational success. In today’s competitive market, it can make the difference between success and failure.
Reputation evolves over time and is at the heart of any organisation – it’s based on vision and values, the quality of products and services, and corporate personality and behaviour.
Essentially it’s all about communication, trust and long-term relationships – the domain of PR practitioners.
As reputation managers, how can PR practitioners effectively inspire stakeholder loyalty? Attract new consumers? Strengthen supply chains? Keep the regulators at bay? Protect organisations against potential threats?
And, ultimately determine business success?
Whilst one of the most important organisational assets, reputation can be difficult to acquire, manage and measure. It can also be easily damaged or destroyed.
This conference will examine:
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The importance of managing reputation
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The power of a good reputation
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How to report on reputation
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How to manage a crisis
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How a brand can be revitalised
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The importance of stakeholder perception
IPR members:
£395+VAT (£464.13 inc VAT)
Non-members: £495+VAT (£581.63 inc VAT)
Conference fee includes admission, support material, lunch, refreshments and a copy of the IPR's 'Reputation and the Bottom Line: A Communications Guide to Reporting on Corporate Reputation' (usual cost £45 members and £85 non-members).
Conference places are strictly limited.
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>Book your place online using our secure server.
Confirmation
Once we have received your booking, confirmation will be sent by post or
email. Two weeks before the conference you will receive a final
programme and joining instructions. Payment must be received before
joining instructions will be issued.
Payment & cancellation
Full payment must be received prior to the conference. A receipt for
payment will not be issued unless requested. In the event of
cancellation not less than 21 days before the conference, full payment
will be refunded less a 20% administration charge. No refunds will be
possible in the 21 days prior to the conference, but you will be
entitled to send a substitute. The IPR reserves the right to alter the
programme or speakers without notification.
The Copthorne Tara Hotel is offering a room for single occupancy at the special rate of £109, including continental breakfast, to delegates attending the IPR Managing Reputation Conference. The special rate is only applicable for the night of Sunday 10th April 2005.
Simply call the reservations team on 020 7872 2000 and quote the reference INS100405A to receive this rate.
Please note that this offer is subject to availability.
Developing Excellence – the credit you deserve
If you are an IPR member attendance at this conference will contribute towards your continuous professional development. Make sure you get the credit you deserve for keeping your skills and knowledge up-to-date – register for Developing Excellence, the IPR’s continuous professional development scheme.
Participation in Developing Excellence leads to Accredited Practitioner status, and, in the move towards Chartered status for the IPR, it’s likely that only Accredited Practitioners will be entitled to call themselves Chartered Practitioners